Created Shopify store using Dawn theme and customized it added customized product page, changed buttons, and linked with Klaviyo email marketing set up.
I'll compare Dawn vs Horizen theme customization. 
Design in Figma
Design in Figma
Shopify page with Email pop-up page
Shopify page with Email pop-up page
Shopify and Klaviyo email campaign set up. There is free email app in Shopify, Forms. 
Shopify can manage both tools. However Klaviyo can track your customers on email lists. 
Purpose of Case study testing: Instant is connected to Shopify and I don't to ruin Horizon template that I already set it up. 
This is the testing part to see how well Instant plug in can import design from Figma. 
Creating Beauty brand design in Figma and transferring to Instant Plug in. 
Pro: I was able to copy and paste to Instant. 
Easy to create Ticker(animated banner)
Imports all products from Shopify. 
Cons: It's not very accurate. Instant use Fluid option that design can flow around but it's restricted. 
Responsiveness is lacking in Instant. Tablet or Phone size need to redesign in Instant. 
Logo Variation and how it evolved from Etsy store. 
Testing AI tool to create mock up photo. Using AI tool is getting popular but Etsy store already showed that no one wanted to buy from AI image shirt but they want real people wearing t-shirt showing the texture and life style.
Creating product page is much easier and user friendly with Instant plug in. It has so many beautiful templates that you can use and it adds your product info from Shopify. 
Instant Product page
Instant Product page
Shopify Product page
Shopify Product page
I like how Instant creates Product page and imports pics from Shopify. If template was created in Instant Plugin,
it automatically adjust responsiveness from desk top to phone size. It's just more work if you import design from Figma. 
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