Darma Capital commissioned a marketing collateral piece, initially conceived as a one-pager. Through a collaborative revision process, the project expanded in scope to include a refreshed logo design and redesigned infographic content. The final deliverable comprised a four-page marketing collateral
Visual revamping logo
Original logo and symbol variation type
1st draft layout with brand color/theme, and different variation of the company logo.
Feed back: Stake holders didn't like combination of green and dark blue, and icons made the steps more simple but want to replace with more content writing.
Feed back: Stake holders didn't like combination of green and dark blue, and icons made the steps more simple but want to replace with more content writing.
More graphs and charts
data info graphic content progression. Simple graphic to visually compelling graphic style.
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Making sure that brand colors matches with all info graphic colors for cohesive style.
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